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Rickard's conducts Movember promotion

Beer brand Rickard's is conducting an awareness campaign this month in support of the annual Movember Canada fundraising initiative. The campaign encourages Canadians to talk with friends about men's health issues. As part of the promotion, the company has released a new online video in its "Rickard's Rules of the Round" series, dedicated to the growing of mustaches. The company has also released another video illustrating a new style of mustache designed to stay clear of beer foam while drinking. The month-long effort also includes promotional activities as various bars nationally, incorporating Movember-themed menus and prize giveaways. Rickard's is produced by Molson Coors Canada.

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