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Cossette Media hires Fares

Marc Fares has joined Cossette Media of Montreal as senior vice-president of digital strategy. He will supervise the development of the agency's digital services. Fares was most recently director of digital strategy and experience at Bell, where he was also director of self-serve program design and delivery. Prior to that, he was general digital experience manager and e-business director at Aeroplan. Fares was also corporate strategy manager and customer loyalty manager at Air Canada.

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