Lincoln releases promotional video for MKC
Toronto-based Lincoln Canada has released a promotional online video in support of the 2015 Lincoln MKC sport utility vehicle. Called "Tom's Unbelievable Test Drive," the video records the reactions of a pair of consumers as their test drive of the vehicle becomes a surprise sequence of events. The video depicts the couple being unexpected escorted by a motorcycle motorcade through Toronto to the downtown restaurant Bymark, where they were provided a tour, a meal and a private performance by a cast member of the musical Wicked. This was followed by a family trip to the musical, where the cast sang Happy Birthday to one of the pair. The video is being hosted on YouTube and at <http://www.lincolncanada.com>.
"Tom's story inspired us to create this special experience for him, incorporating his favourite things, family, theatre and great food," said Peter Jansen, director of Lincoln Canada. "We want all our clients to expect the unexpected with Lincoln as we evolve into a world-class luxury brand with a highly personal ownership experience."
Lincoln Motor Company is a division of Ford Motor Company.