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AGO begins Art Truck photography prize promotion
The Toronto-based Art Gallery of Ontario has begun a street promotion for its annual Aimia AGO Photography Prize. The effort makes use of a branded vehicle known as the Art Truck, which will visit various Toronto locations between Sept. 27 and Oct. 4. The truck will display video of the four photographers shortlisted for this year's prize, discussing and displaying their art. Visitors to the truck will also be able to vote for who should win the prize. Visitors who submit a vote will also be entered into a draw for a trip to Toronto, a private tour of the gallery with an AGO curator, dinner at the gallery's restaurant, tickets to the winner announcement event and 15,000 Aeroplan loyalty points. The promotion is being supported with social media activities.