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Stormtech releases promotional magazine
Vancouver-based Stormtech Performance Apparel has released a promotional publication called Stormtech Magazine. The publication's content consists of stories intended to "portray the essence of the Stormtech brand" in locations including the North Pole, Iceland, Lake Placid, Turkey and Australia. The company's distributors will use the magazine as a sales tool to introduce the brand to potential customers. The print edition is accompanied by an online version at <http://www.stormtech.ca> that incorporates additional video content.
"Stormtech continually strives towards working with like-minded people who use and test our product in a wide range of environments around the world," said Stormtech CEO Blake Annable. "These experiences are a reflection of outdoor enthusiasts who depend on us to deliver highly functional and fashionable apparel. The stories we regularly hear from people that wear our products continue to inspire us every day."