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Under Armour begins Storm the Centre contest

Athletic apparel company Under Armour Canada has begun a contest promotion called "Storm the Centre" in association with Maple Leaf Sports & Entertainment of Toronto. The initiative is aimed at youth hockey teams in the Greater Toronto Area. Eligible Bantam and Minor Bantam team coaches can enter at <>. Participants will compete in a series of challenges to become one of two teams to take part in an event called the Armour Cup. This will be a regulation game at Air Canada Centre, as well as a meeting with Maple Leafs player Phil Kessel, a day working with members of the Leafs staff and a collection of Under Armour products.

The contest will be divided into three phases. During the first six weeks, from Oct. 1 to Nov. 12, teams will compete to earn points on the site through various on- and off-ice tasks. The 10 teams with the most points will progress the the second phase, a hockey skills competition at the MasterCard Centre for Hockey Excellence on Nov. 21. The two top teams from this phase will compete in the Armour Cup event on Dec. 7. Entries will close on Oct. 1. All teams will also be entered into a draw for tickets to a Maple Leafs game.

"At Under Amour, our vision is to make all athletes better," said Corey Friesen, director of marketing at Under Armour Canada. "Storm the Centre is a unique opportunity for youth players to play like the pros for a day. To earn their spot at Air Canada Centre, teams need to show us how much they want it through a variety of on and off-ice challenges."

The contest will be promoted with arena signage at Air Canada Centre. online at, and through organizations including the Greater Toronto Hockey League, the Ontario Minor Hockey Association and CanLan IceSports.

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