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Lavalife begins interactive video campaign

Toronto-based online dating company Lavalife has begun a campaign called "A Date in the Life" to promote its upcoming relaunch. The campaign makes use of a series of interactive videos that depict a fictional couple on their first date. Viewers can interact with the videos to determine the outcome of the story. The campaign also includes a contest component. Visitors to the contest website at <> can construct an ideal date by choosing from various activity and meal options. The winner will receive the date they described. In addition, the first 1,000 people to play the interactive video game will win free one-month memberships to The contest is being supported with social media activities.

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