Federated Co-operatives begins food promotion with Dale MacKay
By Adnews Staff
Saskatoon-based Federated Co-operatives has begun a promotion with chef and television personality Dale MacKay, winner of reality series Top Chef Canada. During the promotion, recipes and cooking advice from MacKay will be distributed on cards in Co-op food stores. In addition, the chain's website at <http://www.coopfood.ca> will host video content featuring MacKay. MacKay will also participate in the development of upcoming Co-op Gold private label products.
"It's been decades since Co-op published its original recipe book, which became a staple in many western households," said Ron Welke, associate vice-president of food at Federated Co-operatives. "We are bringing a modern twist to today's homes thanks to this special partnership with a home-grown and talented chef. Like Co-op, he values quality food and is committed to being local."