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Kangaroo Rewards launches in Montreal
By Adnews Staff
A new loyalty program company called Kangaroo Rewards has launched in Montreal. The company's system is aimed primarily at local merchants and makes use of mobile technology to offer consumer loyalty and rewards programs. The service launched with 120 participating merchants in Montreal. The company has plans to expand to other cities in the future.
"The era of the paper punch card is long gone," said company founder Fady Rizk. "We believe that every local merchant and retailer should have a top of the line loyalty program they could offer their consumers, a loyalty program that does not run in silo mode in a connected world powered by sharing. More and more customers are buying online, larger retailers have more marketing dollars to invest to attract consumers and location based or mobile marketing services are still geared towards the larger retailers leaving local businesses behind. Why should large retailers only be the ones with full featured loyalty programs? At Kangaroo, it is our mission to see every local business adopt a loyalty program that can help them compete far more effectively."