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Four Seasons begins food truck promotion
By Adnews Staff
Toronto-based Four Seasons Hotels and Resorts has begun a promotion called the "Food Truck Tour." From Sept. 15 to Nov. 11, a branded truck will visit nine cities along the east coast of the United States. The truck will spend up to six days at landmarks and events at each location, while chefs from various Four Seasons hotels prepare a menu of street foods. Part of the proceeds from the sale of this food will be donated to local charities in each market. This is the second year the hotel company has conducted this promotion.
"After a great run down the west coast last year, we are thrilled to kick off our east coast tour," said Guy Rigby, food and beverage vice-president for the Americas at Four Seasons. "The food truck concept allows us to pair our commitment to innovation and quality with a dynamic setting that provides Four Seasons chefs an opportunity to share their creativity, craft and passion for food with the local community."
Participating cities include Boston, Philadelphia, New York, Baltimore, Washington, Atlanta, Orlando, Palm Beach and Miami. The tour will be supported with coverage in Four Seasons Magazine and social media activities.