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Domaine Pinnacle hires Marketel

Quebec-based alcohol producer Domaine Pinnacle has retained Marketel of Montreal to handle its marketing activities. The assignment includes branding, strategy, creative development, public relations, web design, social media activities, media planning and media buying for its alcohol beverage portfolio. Marketel won the account in a competitive review process involving an unknown number of contenders. The company's brands include Domaine Pinnacle ciders, Cabot Trail and Coureur des Bois maple cream, Ungava gin and Chic Choc spiced rum.

"We are very much looking forward to working with Marketel," said Charles Crawford, president of Domaine Pinnacle. "We are confident that they will add value to our unique, high-quality and award-winning brands. As we got to know each other over the past several months, their enthusiasm and interest in our business was evident, and this was, amongst many other factors, an important element in our decision. Marketel will play a major role in the growth and development of our company. We wanted an agency that was able to deliver what we need today and would also be a partner that we could grow with. We have world-class brands, and we need an agency that is able to help us get to the next level in line with our ambitious goals."

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