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LG Electronics readies fall campaign
LG Electronics Canada of Toronto has signed an endorsement agreement with television personality Jillian Harris in support of its line of home appliances. Harris will appear in a new fall advertising campaign promoting Lg's door-in-door refrigerator that will run from September to December. It will include an online video that will run on social media sites, online advertising, public relations and other social media activities. The campaign was developed by LG Ad, LG-One, Mindshare and Publicis Canada.
"We understand that for most families life unfolds in the kitchen," said Valerie Malone, senior brand manager for home appliances at LG. "LG is dedicated to creating home appliances that deliver the innovations that matter to Canadians. We're excited to work with Jillian Harris, who will bring the product to life in the context of home design and entertaining. She's a veritable taste maker and will have tons of great information and tips to share."