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A&W Canada readies Cruisin' to End MS promotion

Fast food chain A&W Canada will conduct a fundraising promotion tomorrow in association with the Multiple Sclerosis Society of Canada. The will be the sixth year the two organizations have collaborated on this initiative, called "Cruisin' to End MS." On Aug. 21, one dollar for each Teen Burger sold will be donated to the society. Consumers can also donate at in-store mugs or online at <http://www.cruisintoendms.ca>. In addition, A&W will donate one dollar to the society for certain kinds of Facebook and Twitter posts related to the events.

Approximately 800 A&W locations nationally will host special events intended to raise awareness of multiple sclerosis, including classic car and hot rod gatherings, period music, car hop service, root beer drinking contests and appearances by the chain's spokescharacter the Root Bear.

"We are asking Canadians to join us on Aug. 21 to help those living with MS by buying a Teen Burger, making a donation and encouraging their friends and family to do the same," said Paul Hollands, president and CEO of A&W Food Services of Canada. "We are delighted that this fundraising initiative has been embraced by all of A&W's employees and burger lovers across the country. As a result, in five years we have raised $5 million to help end MS. We need the public's support to build on this achievement by making this year's Cruisin' to End MS bigger and better than ever."

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