Kellogg releases Taste Vectory video
Kellogg Canada has released an online video promoting its Vector line of cereals and snack bars. The 90-second video, called "Taste Vectory," was developed by Traffik of Toronto in English- and French-language versions. The video features Canadian extreme sports enthusiast Gavin Peacock, known for his video series "365 Days of Awesome." The creative focuses on "everyday athletes" who train and compete in a range of athletic activities.