Tim Hortons promotes new dark roast coffee
By Adnews Staff
Coffee chain Tim Hortons has released an online video promoting its new dark roast coffee blend, which will be launched today along side its original blend. The video depicts customers trying the coffee inside a blacked-out Tim Hortons location. The two-minute video has been posted to YouTube and to a new website at <http://www.timsdark>. The site also offers a coffee personality quiz. Social media activities are also supporting the launch.
"The launch of Dark Roast is historic for Tim Hortons and it couldn't have come at a better time than during our 50th anniversary year," said Marc Caira, president and CEO of Tim Hortons. "Tim Hortons prides itself on serving best-in-class coffee and responding to the evolving tastes of our guests, and our new Dark Roast blend speaks to that commitment. We know that our guests want choice when consuming their daily coffee and we applied our passion for coffee and brewing expertise to develop a superior tasting Dark Roast blend our guests will love."