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Aimia signs agreement with Portuguese supermarket chain
By Adnews Staff
Montreal-based loyalty program company Aimia has signed a multi-year agreement with Portuguese supermarket chain Continente. Aimia will provide analytical services for the customer data generated by users of the chain's Continente card loyalty program. Continente is a subsidiary of Sonae Group.
"This is a significant agreement for both companies," said Jan-Pieter Lips, president of the EMEA region at Aimia. "Continente is already Portugal's leading retailer, but this partnership will enable it to build even deeper relationships with existing customers and help attract new customers. With this agreement, Aimia and its Intelligent Shoppers Solutions business enter a new European market, bringing loyalty expertise, insights and analytics to bear alongside its proprietary self-serve technology."