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Puma conducts Forever Faster mobile campaign
By Adnews Staff
Athletic footwear company Puma has begun a mobile campaign in association with Score Media Ventures of Toronto. As part of its ongoing "Forever Faster" campaign, Puma will run branded content on Score's sports news mobile application TheScore. The content will run within the application's top news, football, golf and soccer sections. The initiative will also include sponsored push alerts and video-enabled advertising units. The creative will feature athletes including Usain Bolt, Jamaal Charles, Jadeveon Clowney, Mario Balotelli and Rickie Fowler. The campaign was developed in conjunction with ZenithOptimedia and will run through the end of the year.
"TheScore has partnered with Puma to deliver a completely customized, highly-integrated mobile-first campaign," said Ethan Ross, senior vice-president of sales for TheScore. "Every part of this campaign has been designed to achieve the highest rates of engagement with sports fans on their mobile devices, making full use of TheScore's real-time approach to delivering sports on-the-go in what will be a busy season this fall."