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Gap Canada begins GapKids Class of 2014 contest
By Adnews Staff
Clothing retailer Gap Canada has begun a promotion called "GapKids Class of 2014." The social media initiative takes the form of a contest to find children to appear in a 2015 marketing campaign. Parents can enter by submitting photographs of their children showing how they "represent the free spirit of childhood." Entrants will receive a 15-second moving image video of their child to share on social media sites. Submissions can be made until Sept. 15 at the company's new GapKids Instagram and Pinterest pages, as well as at <http://www.gapkidsclass.com>. Four winners will be selected in two age groups: under five and ages five to 12.
"At Gap we recognize the pride that all parents take in their kids on the first day of school and we are excited to help them celebrate and share that joy with the annual GapKids Class," said Seth Farbman, chief global marketing officer at Gap. "By creating the GapKids social channels, we are offering great outfits and giving parents a place to be entertained and inspired. It is the cutest place on the Internet."