Sony Canada begins Get Your Ears Ready campaign
Toronto-based Sony Canada has begun a campaign called "Get Your Ears Ready." The campaign is intended to introduce consumers to the company's Hi-Res line of audio equipment, and to highlight the improved sound quality it provides. The campaign includes a video that will run online, in Cineplex Entertainment theatres nationally and on music-themed specialty television channels including Much, M3, MTV Canada, Musimax and MusiquePlus. The video will be supported with additional digital media, as well as search engine marketing and social media activities. The campaign will also include content marketing and giveaways in association with Canadian music blogs including Sidewalk Hustle and Beyond the Drop.
"Sony continues its commitment to audio enthusiasts who truly care about music by offering the finest quality products that meet practically every lifestyle need," said Adele D'Abarno, audio marketing director at Sony Canada. "When digital music burst on the scene more than a decade ago, consumers sacrificed audio quality for accessibility and portability. Thanks to the explosion of broadband access and affordable file storage, a trade-off no longer has to be made. With High-Resolution Audio elevating the digital music experience, these devices provide an outstanding listening experience, whether at home or on the go."