Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Greenpeace Canada releases Lego video online

Greenpeace Canada has released an online video as part of its ongoing campaign calling on toy company Lego to end its partnership with petroleum company Shell. The organization objects to Lego's Shell-branded building kits. The video takes the form of a promotion for an "Arctic Oil Spill" Lego set. The campaign is seeking signatures on a petition urging Lego to cease its business with Shell.

"This is about the parameters we set for our kids," said Greenpeace spokesperson Alex Speers-Roesch. "If they grow up with oil company branding in the playroom, it sends the message that what these companies are doing is acceptable. Companies like Shell can only carry out dangerous activities such as Arctic drilling when they have the social license to do so. Shell is attempting to purchase this social license by partnering with Lego. We hope this satirical promotion of an 'Arctic Oil Spill' Lego set will highlight how unacceptable Lego's partnership with Shell is, by depicting what that partnership will help bring about, an oil spill in the Arctic."

« Back Next »

Related stories Comments