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Globe and Mail releases Android application
The Globe and Mail has released a new mobile application for Android devices. The subscription-based news-reading application is aimed primarily at tablet users. The content is organized to focus on the most important stories of the moment. The application also carries advertising in various formats that are designed to take advantage of the larger screens and higher resolutions of these devices.
"The Globe and Mail is committed to providing an unparalleled news experience across all platforms," said Sean Humphrey, vice-president of marketing at the newspaper. "By adding the Globe and Mail Android Edition, we are expanding the ways that our audience can access and experience our award-winning news content. At the same time, we are providing choices for advertisers who choose to feature their brand for Globe and Mail readers."