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EnRoute conducts Canada's Favourite Bars promotion

EnRoute, the in-flight magazine of Air Canada, has begun an online promotion called "Canada's Favourite Bars." The promotion is being conducted in association with Molson Coors beer brand Rickard's and is being executed by Spafax Canada. Its focus is a website at <http://www.saycheers.ca> that lists approximately 100 Canadian bars. Consumers can vote for their favourite bar until Sept. 8. The winning bar will be featured in the December issue of the magazine. Voters will be entered into a draw for a party for 10 at the nearest bar on the list.

"This program allows for Canadians from coast to coast to voice their opinions and vote for their favourite bar," said Ilana Weitzman, editor-in-chief of EnRoute. "We're excited to see which bar captures the hearts and votes of our readers. When you're travelling, a great bar is an easy way to get the pulse of the community. Through this partnership with Rickard's, we’re offering readers a useful and fun way to find out about over 100 Canadian bars, no matter where they land."

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