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Radio Systems hires Maverick
By Adnews Staff
Radio Systems Corporation of Knoxville, TN has retained Maverick of Toronto as its Canadian public relations and digital agency of record. The company, which does business under the name PetSafe, specializes in pet products. The assignment includes PR, social media and digital work intended to raise awareness in this country of the PetSafe and SportDog brands.
"Maverick came highly recommended from our UK based PR agency HatTrick PR via the company's international connections in the US," said Angela Critchley, international marketing director at Radio Systems. "After learning more about Maverick's abilities and reputation in the Canadian market, we were confident they would make a great partner to help us raise our profile. Maverick not only understands our need for an integrated approach to our digital and public relations efforts, but has the resources and expertise to deliver results."