BMW promotes M4
BMW Group Canada of Richmond Hill, ON has released an online video promoting its new M3 sedan and M4 coupe. The 75-second video, called "UltimateM4," is the first phase of a launch campaign for the vehicles. The overall campaign will include national television, pre-roll, out-of-home, print and digital advertising, as well as social media activities and other forms of promotion. The campaign was developed by Toronto-based Cundari.