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Virgin Mobile begins World Pride promotion

Communications company Virgin Mobile has begun a promotion in Toronto in support of the World Pride event there. The initiative makes use of out-of-home materials in Yonge-Dundas Square, including wrapped benches and window clings. The creative features love-themed images and copy such as "Love is Love," "Loud & Proud," "Come and & Play" and "Love Always Wins." The same creative theme has been extended to the homepage of the company's website at <>. The company has also released an online video to raise awareness of the issue of homelessness among LGBT youth.

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