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Samsung debuts largest LED billboard in Canada
Samsung Canada of Mississauga has installed what it describes as Canada's largest outdoor LED billboard at Yonge-Dundas Square in Toronto. The display measures 97-feet by 60-feet and is located above the northwest corner of the intersection. The first use of the billboard will be to promote Samsung's involvement with the NXNE Festival, which is now taking place. During a concert at Yonge-Dundas Square by the band St. Vincent on June 20, attendees could submit pictures of themselves via Twitter for a chance to see their image on the screen.
After the festival, the billboard will be used to support new Samsung product launches and promotions. Samsung operates similar billboards at Piccadilly Circus in London and Times Square in New York.
"We're excited to be able to provide visitors to Yonge-Dundas Square with a larger-than-life viewing experience," said HT Kim, president and CEO of Samsung Canada. "Whether on our curved UHD TVs in Canadian homes, or in one of the busiest public spaces in the country, Samsung is committed to bringing beautiful, immersive entertainment to Canadians."