Wine Country Ontario begins Dare to Compare campaign
Wine Country Ontario of Niagara, ON has begun a touring promotion called "Dare to Compare." During the initiative, promotional workers in a branded truck will conduct a tour of Ontario festivals and events to conduct product sampling of various Ontario VQA wines. The 16-week promotion will stop in Toronto, Oakville, Hamilton, Ottawa, London, Kitchener-Waterloo, Guelph, Barrie, Gravenhurst and Blue Mountain. It will be supported by social media activities and a website at <http://www.winecountryontario.ca/tasteontariowine>.
"While consumers are always invited to experience the magic of Ontario Wine Country first hand, we know this isn't possible for everyone," said Hillary Dawson, president of the Wine Council of Ontario. "So this summer we decided to bring the experience to them. The wine truck will transport them to Ontario Wine Country, if only for a moment, offering them a delicious taste of their own backyard. We couldn't be more excited to travel this wonderful province, spread the Wine Country Ontario message and meet fabulous people along the way."