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Tourisme Montreal begins Old Montreal promotion
Tourisme Montréal and the Old Montréal Business Development Corporation have begun a promotional pilot project called the Mobile Tourism Services Team. During the project, two groups of promotional workers will travel the historical district of the city on branded tricycles to distribute information about summer attractions and events to visitors. The vehicles will be equipped with wireless Internet access to allow tourists to download an Old Montréal Guide mobile application. Printed maps and guides will also be available. The initiative will run until the end of October. It is being conducted in association with the Ville-Marie Borough. The tricycles were designed by Au Coin du Pédaleur, while the Internet service will be managed by Canfone.
"Traveler behaviour is constantly evolving," said Yves Lalumière, president and CEO of Tourisme Montréal. "To ensure that we meet the needs of visitors, we wanted to exceed their expectations and modernize our approach. This project allows us to develop a close relationship with tourists and to move beyond the context of the more traditional tourist visitor centre."