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Starcom MediaVest signs BrightRoll
Starcom MediaVest Group Canada of Toronto has signed an agreement with BrightRoll of San Francisco to make use of its programmatic digital video advertising services. Starcom's clients in Canada will now have access to BrightRoll's online video advertising inventory. Starcom and its subsidiary agencies will use the system to plan, execute and measure video ad campaigns for the web, mobile devices and Internet-connected television sets.
"BrightRoll brings thorough knowledge of the industry and their platform is equipped with advanced tools to help optimize all aspects of our digital video advertising campaigns," said Jeff Thibodeau, senior vice-president of digital media at Starcom MediaVest Group Canada. "Most importantly, BrightRoll is committed to seeing our business succeed on many levels, and we are convinced that our decision to partner with the industry's leading video ad platform will drive desired results for our company and our clients."