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Huawei Canada begins Make it Possible campaign
Electronics company Huawei Canada has begun a campaign called "Make it Possible" in support of its line of smartphones. The initiative is being conducted in association with Live Nation Canada and will involve promoting the phones at a series of concert events nationally. This is the first time Huawei has conducted a sponsorship brand campaign in Canada. The concert promotions will be supported with social media activities and mobile marketing, as well as contest elements.
"We're pleased to be partnering with Huawei as they launch their Canadian brand campaign," said John May, executive vice-president of sponsorship at Live Nation Canada. "Huawei is now the third largest smartphone manufacturer in the world, and we believe there is tremendous opportunity for the Huawei brand in Canada. Combining the best of technology and music, the 'Make it Possible' campaign will offer unique and unforgettable experiences for music fans from coast to coast."