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Coors Light breaks new television campaign

Coors Light Canada has released a new ​television commercial called "Say Yes to Yes." The ad, developed by Leo Burnett Toronto, introduces a new spokescharacter for the brand called Mountain Man, whose primary characteristic is that he wears a talking bear head hat. The creative focuses on the possible adventures of the upcoming summer. A 30-second version of the ad will run on television through the summer, while a 60-second version has been posted online. Coors Light is produced by Molson Coors Canada.

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