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Biotherm Homme begins Sasseville promotion

Montreal-based Biotherm Homme has formed a promotional agreement with endurance athlete Sébastien Sasseville in support of its line of men's skincare products. Sasseville is currently in the middle of a 7,500 km run across Canada to raise awareness of diabetes. During the run, which will end in Vancouver on Nov. 14, Biotherm Homme will produce a series of 20 online videos documenting his trip. The videos will be posted at <http://outrun.canoe.ca> over the next 30 weeks, accompanied by social media messages from the runner. Sasseville will also participate in various promotional activities, including in-store appearances and online campaigns.

"Sébastien is a dynamic and determined athlete that continues to challenge himself to push boundaries and go further," said Minh-Dan Tran, marketing director for Biotherm in Canada. "His unparalleled determination and perseverance to excel are a perfect representation of Biotherm Homme's core values. He is an inspiration for us all and we are pleased to support Sébastien on his journey across Canada."

Biotherm is a division of L'Oréal Canada.

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