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Tourism PEI, Air Canada Media conduct contest

Tourism PEI and Air Canada Media have begun a contest promotion tied to the 150th anniversary this year of the Charlottetown Conference. The initiative is intended to promote the province as a domestic tourism destination. Consumers can enter at <http://www.peicontest.com>. Seventy-five winners will receive trips for two to Prince Edward Island, for a total of 150 flights. The contest, which will run until Aug. 28, is being promoted with in-flight materials as well as digital, print and airport advertising. The promotion is being managed by Spafax.

"We're always looking for new ways to attract visitors to Prince Edward Island and there is no better time than now, as we commemorate this landmark event with over 150 events happening throughout the year to celebrate," said Robert Henderson, the province's Minister of Tourism and Culture. "Thanks to our partnership with Air Canada Media, we're reaching and inspiring more travelers than ever to come explore this vibrant province."

The Charlottetown Conference took place in the Prince Edward Island city in September 1864. Delegates from New Brunswick, Nova Scotia, PEI and the Province of Canada met to discuss Confederation.

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