Kraft begins Philadelphia campaign
Kraft Canada has begun a new advertising campaign for its Philadelphia Cream Cheese brand. A national campaign, developed by Union of Toronto, will roll-out in English and French over several months. It will consist of three 30-second television commercials using the tagline, "Philly Up." The first commercial, called "Socks," depicts a mother getting her son ready for the day. The television elements will be followed by digital advertising, social media activities, a sampling program, billboards and transit advertising. Media is being conducted by Starcom MediaVest Group and Vayner Media.