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La Presse sponsors Toronto 2015 Pan Am/Parapan Am Games
By Adnews Staff
La Presse of Montreal has signed-on as a sponsor of the Toronto 2015 Pan Am/Parapan Am Games. The newspaper will use the sponsorship to promote its La Presse+ digital edition. "The Pan Am/Parapan Am Games are a first-class international sports event with a high profile across Canada," said Simon Jennings, president of La Presse Group Sales Toronto. "This partnership is a superb opportunity for us to show off our digital tablet edition, La Presse+, in one of the country's largest markets. In return, the agreement will mean enhanced visibility for the Games in French-language markets in Quebec via advertising space in La Presse+, in the La Presse print edition, on the lapresse.ca website and in Gesca's six regional dailies."