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Lamar Advertising forms agreement with Imagi Outdoor
By Adnews Staff
Lamar Advertising has formed an agreement with Imagi Outdoor of Montreal to expand its transit advertising inventory in Quebec. Through the agreement, Lamar will be able to place advertising in 140 markets in the province in which Imagi operates, including Montreal, Quebec City, Gatineau, Sherbrooke, Saguenay and Trois-Rivieres. Imagi has long-term advertising agreements with 40 transit systems and municipalities.
"The addition of Imagi Outdoor's fleet of 1,300 buses across Quebec combined with Lamar's extensive transit coverage throughout British Columbia and Ontario will offer advertisers even greater reach and impact than before," said Byron Montgomery, regional manager at Lamar Advertising Canada. "We look forward to working with Imagi Outdoor and helping advertisers successfully reach millions of people throughout Canada."