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Subway conducts CHL contest
Toronto-based Subway Restaurants of Canada has begun a contest promotion called "Cheer on the CHL." The contest is tied to the chain's sponsorship of the Canadian Hockey League. The winner will receive a trip for four to the opening game of the MasterCard Memorial Cup in London, ON on May 16. Consumers can enter the contest by visiting the chain's Facebook page and submitting a memory of the Memorial Cup. Entries will close on April 30. Subway will also be the presenting sponsor of an event on the afternoon of the first game called the "Subway MasterCard Memorial Cup Pep Rally." The promotion is being executed by Veritas Public Relations.
"Canadians are as passionate about their hockey as we are about fueling an active lifestyle," said Kathleen Bell, director of national marketing at Subway Canada. "Being the official training restaurant of the CHL means we're behind the games, providing great-tasting meals to the fans and players and encouraging our great nation to get involved and support an active lifestyle."