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Valeant Canada begins CeraVe campaign

Valeant Canada Consumer Products has begun a new campaign in support of its CeraVe line of skincare products. The campaign, developed by Tag Idea Revolution of Toronto, consists of print and digital advertising that encourages consumers to take a "Barrier Rating Test" to determine what kind of moisturizer would be best for them. The campaign will run until Oct. 25.

"We are thrilled about the launch of our new consumer campaign for CeraVe skin care products," said Matthew Page, brand manager for CeraVe. "Our primary focus over the past few years has been marketing the brand to healthcare practitioners. However, as the brand has grown and evolved, we are now expanding our reach directly to consumers. Tag has done exceptional work to create a unique consumer campaign that is engaging, informative and helpful for consumers to understand the key benefits of the brand that dermatologists have so enthusiastically embraced."

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