Lole readies White Tour
Montreal-based women's apparel company Lolë is preparing to resume its annual "Lolë White Tour" promotion for a third year. During the initiative, the company will conduct yoga-themed events at museums in Barcelona, New York, Toronto, Montreal and Edmonton. Each event will feature yoga instruction and a live performance by a local symphony orchestra. Participants will also receive a branded yoga mat as part of the cost of entry. The tour will run from April to July. The promotion has a supporting website at <http://www.lolewomen.com>.
"The five prestigious museum locations, each one selected for its unparalleled space and atmosphere, will be transformed to provide the serenity of a yoga studio while accommodating between 500 and 1,000 guests, for a yoga experience unlike anything else," said Nathalie Binda, marketing vice-president at Lolë. "This powerful collective presentation expresses the tour's mission to promote peace and unity."