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Electronic Nation, Bud Light sign music festival deal

Electronic Nation Canada and Bud Light Canada have formed a partnership operate two electronic dance music events in Canada: the Bud Light Digital Dreams Festival and the Bud Light Brrrrr Festival. The events will be conducted in association with Live Nation, Destiny, Uniq Lifestyle Entertainment Group, Capture and Balance. The first event, Digital Dreams, will take place in Toronto on June 28 and 29, with an expected attendance of 80,000.

"Electronic Nation is one of the world's premiere electronic dance music event producers and marketers, and we're thrilled to be joining forces to take Bud Light Digital Dreams and Bud Light Brrrrr to the next level," said Todd Allen, director of Bud Light Canada. "Electronic dance music is a growing and highly relevant music genre with Bud Light's fans and this partnership will enable the brand to continue to provide unparalleled electronic dance music experiences."

Bud Light is a division of Anheuser-Busch. Electronic Nation Canada is the electronic music division of Live Nation Canada.

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