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National Arts Centre unveils new branding

The National Arts Centre of Ottawa has undertaken its first rebranding initiative in its 45-year history. The brand, developed by Scott Thornely & Company of Toronto, includes a new logo and the tagline, "Canada is our stage." The performing arts centre has adopted the new brand as the first of a series of initiatives leading up to its 50th anniversary in 2019.

"The National Arts Centre is more than a place, it's an idea," said Peter Herrndorf, president and CEO of the centre. "It's the idea that the National Arts Centre should work collaboratively with other arts organizations to provide a national stage for the performing arts, that the National Arts Centre is a home for Canada's most creative artists, and that it should strive to be more artistically adventurous. In the future, the National Arts Centre wants to be known everywhere as a catalyst for performance, creation and learning."

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