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GoodLife Fitness readies Jillian Michaels tour

Toronto-based fitness centre chain GoodLife Fitness is preparing a national joint promotion with fitness personality Jillian Michaels. The initiative will take the form of a tour of six cities during which Michaels will conduct "Bodyshred" classes for groups of participants largely selected by means of a Facebook contest. The tour will visit Calgary, Waterloo, Burlington, Toronto, Ottawa and Halifax between March 3 and March 5. GoodLife is in the process of rolling-out classes based on Michaels' techniques nationally. The Jillian Michaels brand is managed by Empowered Media.

"I've been fortunate enough to work with some of the brightest and most inspiring people in the fitness industry, and I'm happy to say Jillian Michaels is one of those people," said Maureen Hagan, vice-president of GoodLife Fitness. "I've been a fan of her work and proven ability to transform the lives of people with a no-nonsense, yet compassionate, training approach. Using this same approach, Jillian Michaels Bodyshred provides users with intelligent, high-intensity training that maximizes results. That is why GoodLife Fitness is proud to be the exclusive provider of Jillian Michaels Bodyshred in Canada."

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