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Pizza Hut conducts Aphrocheesiac promotion

Pizza Hut Canada has begun what it describes as a "post-Valentine's" promotion. During the initiative, developed by Grip of Toronto, the pizza chain will distribute 100 bottles of a product called Aphrocheesiac to consumers via its Facebook page. The product is a mixture of parmesan cheese and chili flakes. Media buying for the promotion was conducted by MediaCom.

"The love Pizza Hut has for our fans is just as potent as Aphrocheesiac," said Tatiana Carrascal, director of marketing at Pizza Hut Canada. "When you create the world's most famous and best loved pan pizza, that creates a lot of good pizza karma. Canadian Pizza Hut fans are funny and inventive, so their comments and messages inspire us to find new ways to have fun and celebrate how Pizza Hut brings people together."

This is the third time Pizza Hut has conducted a similar promotion. In 2012, the company distributed an Eau de Pizza Hut perfume, while over the holiday season it offered Pizza Hut-branded wrapping paper.

Pizza Hut Canada consists of 320 franchised restaurants nationally. Pizza Hut is a subsidiary of Yum Brands.

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