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Alex and Ani hires Lotus Leaf Communications
By Adnews Staff
Alex and Ani, a jewelry retailer based in Cranston, RI, has retained Toronto-based Lotus Leaf Communications as its Canadian public relation and social media agency of record. The firm will work to raise awareness and increase sales of the brand in Canada. Lotus Leaf won the account in a competitive pitch process involving an unknown number of Canadian public relations agencies.
"It was important for us to choose an agency that not only understands our core company beliefs but actively works to create positive synergies with our brand," said Christian Kalweit, senior vice-president of international business development at Alex and Ani. "We immediately felt a connection with the Lotus Leaf Communications team and were impressed by their strategic thinking, social media presence and extensive media and influencer relationships."