Mini Canada Aftersales releases Olympic commercial
Mini Canada Aftersales of Richmond Hill, ON has released a new Olympic-themed television commercial promoting its line of parts and accessories for Mini vehicles. The 60-second ad, developed by Richmond Day of Toronto, is called "Mini Sings O Canada" and features a rendition of the Canadian national anthem made from the sounds of Mini horns, closing doors, alert indicators and engine noises. Mini Canada Aftersales is a division of BMW Canada, which is the official vehicle sponsor of the Canadian Olympic team.
"We are excited to showcase Mini accessories in this video," said Rob Van Shaik, national manager of aftersales business development and marketing at BMW Group Canada. "It's these types of details that add to Mini's personality and make it unique to its driver."