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SiriusXM Canada renews sponsorship of Juno Awards
Toronto-based satellite radio company SiriusXM Canada has signed-on to continue its sponsorship of the Juno Awards for an eighth year. As part of the agreement, SiriusXM will sponsor the Songwriter of the Year Award. It will also be the presenting sponsor of JunoFest, a series of concerts in Winnipeg the week of the awards. The company will also host the Juno Award Kickoff Concert on March 27 in Winnipeg.
"We're very excited to announce our participation with the Juno Awards for 2014 and we're looking forward to sharing even more Juno programming news," said Andreanne Sasseville, director of Canadian content development and industry relations at SiriusXM Canada. "What a fantastic group of nominees announced today. This year's Juno Awards in Winnipeg is shaping up to be an event not to be missed."