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Say Media to represent Hearst Magazines Digital Media
By Adnews Staff
New York-based Hearst Magazines Digital Media has signed a representation agreement with Say Media of Montreal. Say Media will manage online advertising sales and develop integrated content programs for the company in Canada. The agreement encompasses websites including Cosmopolitan.com, Equire.com, HarpersBazaar.com, Seventeen.com and Goodhousekeeping.com.
"We are incredibly excited to represent Hearst's storied sites in Canada, and to bring the point-of view publishing for which Say Media is known to Canadian marketers looking to capture audiences across a broad range of demographics," said Paul Cassar, international vice-president at Say Media. "This is an innovative partnership, and we're thrilled to be moving into the future of modern media together."