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Tim Hortons releases JumpTheBoards song
Tim Hortons of Oakville, ON has released the music from its latest television commercial as a full song available for free download. The song, called "Let's Run," was produced by Toronto-based music company Grayson Matthews. It appears in Tim Hortons' recent "JumpTheBoards" campaign, developed by JWT Canada. The hockey-themed campaign features Sidney Crosby and was accompanied by a Facebook contest.
"Right from the very first day our Tim Hortons Sidney Crosby spot aired, our guests have been tweeting us and posting messages on Facebook and YouTube asking for the song," said Rob Forbes, senior director of marketing and national programs at Tim Hortons. "We're thrilled that the music has struck a chord with Canadians, and for that reason we wanted to produce a full-length version and provide it as a free download."
The song is available at audio sharing website Sound Cloud.