Juice Mobile buys Gauge Mobile
Juice Mobile of Toronto has acquired Gauge Mobile, a Vancouver-based agency specializing in marketing campaigns using quick response codes and near field communications. Through this acquisition, Juice will add these capabilities to its own services. Anton Vassiliev, co-founder and CEO of Gauge Mobile, will join the staff of Juice.
"This acquisition will allow Juice to provide brands and advertisers with consumer touchpoints in-store, in-packaging and out-of-home," said Neil Sweeney, president and CEO of Juice Mobile. "This is the evolution of mobile and the next step to closing the loop on the path to purchase. Gauge focuses on near field communications, IBeacon and proximity marketing technologies. Gauge also brings its existing partnerships with out-of-home leaders like Newad and Astral to the brands at Juice."