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Bento Sushi introduces new packaging
Bento Sushi of Markham, ON recently retained Tag Idea Revolution of Toronto to undertake a redesign of its packaging. The new packaging makes use of a minimalist white and black design intended to evoke Japanese Zen. According to the company, this is the first phase of an effort to develop a "more succinct and differentiated brand position and proposition."
"Getting back to design basics is always challenging because there is so much out there to compete against," said Fabio Orlando, chief creative officer at Tag Idea Revolution. "But with Bento Sushi, we just zeroed-in on the design right off the top because we were given such a clear essence of the brand. Our objectives were to evoke a sense of freshness, quality and simplicity for the dry goods product line. Speak to authenticity of the Bento Sushi experience. Remove clutter and distraction in favour of order and the purity of the brand offering. Unify the Bento at Home product line and make the experience at shelf easy to navigate."